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Q: What is?
A: The 2019 PMA Show!
Q: How did it go? A: I drive people crazy when people ask me how a trade show goes,because my standard response is…“I’m not sure, ask me in 6 months.”
Q: Why do you say that?
A: Trade shows are all about the follow up post show, so you never really knowuntil we can provide more information to clients after the show. But mostly Isay that because sometimes I can be a skeptical jerk :-)
Q: Ok ok…tell us more about the show.What goes into making these shows successful?
A: The design team begins months in advance working on our boothdesign, our new offerings of bouquets, cut flowers, hard goods – vases,containers, boxes and bottles – all of the things we will be using. Then we workwith other departments to make sure that we have the product grown and readyto present. After that, everything we show goes through our bidding/costingprocess with multiple departments involved to come up with the price. Next,the samples are made, packed up, carefully loaded up in the truck to hit theroad. Upon arrival, the design and the sales team set-up and get the bothready for two days and then whammo the next morning it’s showtime.
Q: What happens during the show?
A: We try to speak with as many of our clients as we can. We had a lot of greatclients come through our booth which makes the day fly by! We also host anevening party for our clients during which we get to let down our hair a little bit(not me of course.) Then, come Sunday, it is time to tear it all down, pack itall up, ship it back home, head home ourselves and fall into bed.
PMA Booth 2019
Clients favorites:Cabernet Fall Bouquet
Happy New Year Bouquet
Sunny Day Bouquet
Rich, Jen, Lorena, Jenny, and Jason take their turn in the booth
Robin, Jen, and Gabby take their turn touring clients around the booth
Rich tours a client around the booth. (He looks serious.)
A little good client love is always appreciated!
Show Set up time!
Jason snaps a photo of some awesome clients touring our test fields