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Early years: Born in Mexico, Ciro began his professional life in Monterrey, an industrial city in the north, and was involved in several manufacturing industries in logistics, production planning and inventory control. He began to specialize in the food industry in the mid-1990s, establishing process procedures and information systems for the seafood, dried fruit and orange industries in the United States.
On the Move: Moved to Florida in 1997 to stay close to projects. Arrived in San Diego in 2000. Spent the past 13 years as a distribution manager with diverse responsibilities including inventory, logistics, order fulfillment and growers supply.
Flowers offer fresh perspective:
I find the flower business challenging and fascinating. The inventory turn is almost immediate. Trucks with material may be received one day and shipped out forming a bouquet the same day. The storage period for flowers and greens, if any, is very short. There is no margin for error. Operations must be precise, transportation on time, and temperature controlled. On top of that, cargo must be treated delicately.
We set the highest standards for quality and availability, yet we’re subject to the seasonality of our product and to Mother Nature’s mood swings – a delicate balance, to be sure!
The logistics network is in place, the demand is growing and the trend is toward high-quality, steady supply. My biggest challenge, which I accept wholeheartedly, is developing a supply on par with the other links of the chain that will allow us to grow and continue providing the best products for our partners. I want to help our growers increase the variety and quality of material; create new sources in climates that improve availability; control as best we can the risk of natural events; and create cost-effective logistics for the transportation we need.
I like challenges and finding ways to resolve puzzles and find answers. Opportunity can be found in lots of places. What’s harder to find are the great people and culture Dos Gringos has. It comes from the top. Jason’s energy and enthusiasm are contagious, and the culture he and his team have created is unique. I’ve met so many people, all with different backgrounds and skills – and each with a story about how happy they are to work here. The flowers help, of course – you can’t beat the aroma therapy! -- but this is a happy place in a challenging business.
Personal: Married with two kids. My daughter (21) is finishing college, and my son is a high school senior. We love San Diego and the chance to meet people from so many different cultures. I enjoy music, books of all kinds, and flowers.